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Farm Products - Benefits of OVA Proposal to Industry

 

Click here to see The Full Farm Products Submission
Click here to see The Petition

In combination, the overall goals of obtaining marketing board regulations under the FPMA include:

  • Raise the consistency and quality of veal calves produced in Ontario
  • Bring order to the Ontario veal marketplace by developing practical regulations and tools for all involved in the industry
  • To position Ontario Veal with the ability to respond to the needs of the Ontario veal industry.

However, there are specific benefits for each of the requested powers/regulations that will have a positive and direct impact on both the veal producer and the veal industry as a whole.

Registration (Licensing)

  • Allows for better communication to producers and for producers back to organization
  • Raise the quality of calves as an industry with enhanced management tools
  • Brings order to the marketplace
  • Allows the OVA to better prepare and have an emergency management plan

License Fees (Check-off)

  • Stable funding for industry development activities
  • Investment and ownership/control by producers for producers
  • Collectively we can do more together than we can individually

Electronic Auction

  • Competitive pricing with transparent price discovery
  • Less stress on calves
  • Quicker payment for calves to producer
  • Coverage under the Beef Cattle Financial Protection Program
  • Order to marketplace with the weekly volumes
  • Increased ability to grade results in increased quality for whole industry

Veal Carcass Grading and Price Grid

  • The producer will receive feedback and management information on all calves in order to make more informed management decisions on-farm
  • Fair and consistent pricing
  • Achieve consistency in the marketplace to deliver better product to consumer

Governance Structure

  • Independent
  • Representative of all producers and representative for all producers
  • Recognized
  • Efficient, cost effective and manageable structure

Veal Industry Advisory Committee

  • Encourages collaboration throughout the entire veal industry supply chain in order to address the issues
  • Provides a checks and balance system to the Board
  • Provide objective perspectives and buy-in from industry partners